Nature of Business
The Group engage in residential property development business, including condominium projects, townhome projects, investment and trading real estate business, real estate brokerage service business and other real estate-related business.
The Group focus on real estate project development in the area of mass transit infrastructure, especially BTS green line and MRT blue line so as to address the new generation’s need by emphasizing on practical functionality, modern design with fully-furnished furniture, and best use of common area and green area at an affordable price to the customers.
As of 30 June 2019, the Group have 5 completed (construction completed and fully transferred) condominium projects, 3 condominium projects that constructions are completed and in process of transferring ownership, 4 condominium projects and 1 townhome project that are selling and in process of construction, and 6 projects that are selling and to be developed.
Type of Products and Services
1. Residential Property Development Business
The Group’s residential development projects can be divided into 2 types, condominium projects and townhome projects.
The Group develop both low-rise condominium projects and high-rise condominium projects with focus on the area of mass transit infrastructure under the following brands.
Condominium Project under “The Excel” Brand
The Excel condominiums are low-rise projects with height of less than or equal to 8-storey and are mainly located in the area that is highly populated. The project’s designs are unique, gorgeous, and modern and have best use of common area and green area in order to address every customers’ living needs on under concept “Luxury Assemble”
Monthly income of 5,000 THB – 50,000 THB
25.0 sq.m. – 49.0 sq.m.
Studio and 1 to 2 bedroom(s)
Average selling price per sq.m.
50,000 THB to 100,000 THB
At present, there are 13 residential property development projects under “The Excel” brand.
Condominium Project under “Rise” Brand
The Rise condominiums are low-rise projects with height of less than or equal to 8-storey and high-rise projects with height of more than 8-storey which mainly located in the area close to express way and/or main roads. Target group of the projects are medium to upper medium customers, and the project’s design emphasizes on open space with sizable swimming pool as well as full amenities and home automation to address the customer’s needs.
Monthly income of 40,000 THB – 80,000 THB
25.0 sq.m. – 70.0 sq.m.
Studio, 1 to 2 bedroom(s) and duplex
Average selling price per sq.m.
80,000 THB to 140,000 THB
At present, there are 2 residential property development projects under “Rise” brand.
Condominium Project under “Impression” Brand
The Impression condominiums are low-rise projects with height of less than or equal to 8-storey and high-rise projects with height of more than 8-storey which mainly located in the high potential area with project’s design that addresses the customers’ luxury need. The project is well equipped with full amenities and hotel services such as rooftop swimming pool, clubhouses, super car parking, spa, 24-hour security system. At present, there are 1 residential property development projects under “Impression” brand.
Monthly income of 150,000 THB
113.0 sq.m. – 302.5 sq.m.
Average selling price per
“The Vision” is developed by the Company and is townhome projects
The project is located in downtown area that is accessible to main roads and CBD area and well equipped with full amenities. The target customers are medium to upper medium level with monthly income of 40,000 to 100,000 THB. The project’s design emphasizes on gross floor area that resembles to single house that is suitable for elderly person, working person, and kids. The Vision is 3-storey townhome projects with the 5 meters and 5.5 meters. At present, there is 1 residential property development projects under “The Vision” brand.
2. Real Estate Brokerage Service Business
Thai D engage in real estate brokerage service business for international customers who want to involve in residential real estate projects in Thailand such as Hong Kong, Singapore, Taiwan, and etc. These international customers are interested in residential real estate projects in Thailand as the pricing of real estate in Thailand is competitively lower than that of his/her countries, and these group of customers also have high purchasing power. Also, these customers yearn for the return on investment and rental of real estate in Thailand as well as using the properties for a short stay or holidays in Thailand. As such, Thai D give real estate brokerage services to the Group’s projects that have foreign quota for sale in accordance with relevant laws and regulations that require freehold ownership of the foreign quota of each project to be no more than 49.0% in terms of salable area of the project. At present, the Group’s projects, especially on Rama 9 Road and Ratchadapishek Road are popular among international customers have also received the good feedback. Moreover, Thai D also give real estate brokerage services to other property developers, whereby the Group will not give services to the projects that may incur conflicts of interest with the Group’s projects.
3. Investment and Trading Real Estate Business
Investment and trading real estate business originates from the gap of sales channel of property developers, especially small property developers and newly-operated property developers that do not fully fulfill customer needs. As such, the Group see an opportunity in such business gap and have begun the investment and trading real estate business, whereby the Group invest in completed real estate units located in high potential area from other developers that match with the customers’ demand in the market. The Group add value to these units by renovating the units before selling to the end customers who want to see the completed units from well-established developers at reasonable price before making purchase decisions.
4. Property Management Service Business
In order to give the good experience to the customers, the Group operate property management services to the Group’s projects under its wholly-owned subsidiary called ALL Prop. The Group give services to customers at least 1 year from the 1st day of transferring unit ownership. The scope of services cover from juristic person management service, repair and maintenance, security service and etc. After 1 year of services, the directors of juristic person will select new service provider, whereby ALL Prop could be selected for another service term. At present, ALL Prop give services to 2 projects, namely The Excel Hybrid and The Excel Groove.